Google tag manager is a free platform that enables marketers to deploy track and manage and deploy marketing tags (snippets of code or tracking pixels) on their website (or mobile app).
Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions.
It’s a free platform that enables marketers to deploy, track, manage, and deploy marketing tags (snippets of code or tracking pixels) on their website (or mobile app). It allows marketers to track conversions, website analytics, retargeting, and much more without requiring constant intervention of webmasters.
The Google Tag Manager setup process includes:
- Creating a Google Account or using an existing one.
- Install the container in your website or mobile app.
- Add and publish your tags.
How tag management solutions can help:
- Increase your agility.
- Efficiently add and update your own website tags to better understand conversions, site analytics, and more.
- Integrate easily.
- Tag Manager supports and integrates with all Google and third-party tags.
- Put your mind at ease.
- Error checking, security features, and speedy tag loading ensure that all your tags work.
- Collaborate across your team.
- Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.