If you’re planning on running Facebook ads, you’re going to need Facebook Pixel on your website. It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.
The Facebook pixel helps you understand the actions people take on your website.
If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away. The pixel will help you get the most out of your social ad budget. It’s a code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.
The Facebook Pixel setup process includes:
- Creating a Facebook Pixel for your website.
- Installing the Facebook Pixel code on your website/landing page(s).
- Confirming successful installation/setup.